Chapter 4: The Role of the Audience

This section examines the role of the audience in the production of web comics. Specifically this chapter looks at: the target audience of web comics and how it has changed as well as what the audience expects to get from a web comic; How audience interaction in web comics differs from other media; and the interdependency of the audience and the author and how both groups need the input of the other to be successful. The previous chapter addressed some similar issues, however, it focuses on the author and not the audience. In order to fully understand the interplay between author and audience, its good to read both chapters!