First as one final disclaimer, the title is just a title and a reference to that beloved cartoon show Captain Planet but in fact this blog post has nothing to do with him (though maybe there should be a blog post about him.)
Mac Hall and Three Panel Soul writer Matt Boyd is a plethora of information with his blog posts and borderline essays in his and Ian McConville's published materials. Boyd has talked on many topics and has some truly interesting things to say about webcomics. In the first Mac Hall compilation one of his mini-essays is about merchandising in webcomics.
"Merchandising is kind of an interesting thing about webcomics. For a long time, merchandise has been seen as he ultimate sellout of comic strips, the most famous example being Bill Watterson who eschewed it altogether to maintain the integrity of his comic. (Assuming you don’t count books as merchandise, of course, because otherwise I have a whole rack of Calvin and Hobbes merch sitting on my shelf at home.) read more »
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